US: Boston Globe launches sports weekly OT

Posted by Alisa Zykova on September 26, 2008 at 7:55 AM

The Boston Globe announces that it has launched OT, a new sports weekly, that will come out every Thursday and will be priced at 50 cents. OT, which stands for "Our Town/Our Teams," will be printed in 24 full-color pages as an oversized tabloid and will have its own online counterpart called OT Online, reports Boston.com. Its main audience is considered to be "voracious sports fans."

"The articles you are reading in this publication are timely but don't expire after one day" said Boston Globe Media Vice President of Strategic Planning Jay Fogarty. "It reads more like a Sports Illustrated than a daily newspaper."

Content will include articles written by Bostson.com sports staff, Boston Globe Magazine writer Charlie Pierce and announcements about future games. In addition, there will be a section entitled "Dirt," uniting sports and gossip.

OT's aim is to offer professional sports coverage that is more than daily news, according to Boston.com. The magazine is one of the specialized spinoffs that the Globe created, which include Lola, a monthly magazine focusing on young women, and Design New England, a bimonthly title about design at home and in the garden. Initial circulation is numbered at 20,000 copies.

Source: Boston.com