UK: Times titles attract most business readers
Posted by Katherine Thompson on September 5, 2008 at 8:01 AM
An Ipsos Mori British Business Survey 2008 (BBS) has revealed that News International's The Times, The Sunday Times and Times Online still attract more business executive readers than their rivals.
This is despite the fact that The Times has suffered a decline in its readership since the last BBS survey in 2005. The survey reports that The Times averaged 330,000 daily business readers, which is slightly down on the 339,000 it registered in 2005.
The Daily Telegraph attracts 187,000 business executive readers each day, down from 202,000 in 2005. The Times has 83,000 C-Suite readers (board level executives holding positions such as chief executive and chief financial officer), which News International say is 38% more that the Financial Times.
The Sunday Times also led the way in the Sunday market, averaging 453,000 business readers, ahead of The Sunday Telegraph on 169,000 and The Observer on 147,000.
For its web edition, Times Online attracted 269,000 business readers in the latest survey, up from 167,000 in 2005, putting it ahead of Telegraph.co.uk, which secured 155,000 readers on average per day, followed by Guardian.co.uk with 193,000 and the FT.com on 199,000.
Source: Brand Republic
This is despite the fact that The Times has suffered a decline in its readership since the last BBS survey in 2005. The survey reports that The Times averaged 330,000 daily business readers, which is slightly down on the 339,000 it registered in 2005.
The Daily Telegraph attracts 187,000 business executive readers each day, down from 202,000 in 2005. The Times has 83,000 C-Suite readers (board level executives holding positions such as chief executive and chief financial officer), which News International say is 38% more that the Financial Times.
The Sunday Times also led the way in the Sunday market, averaging 453,000 business readers, ahead of The Sunday Telegraph on 169,000 and The Observer on 147,000.
For its web edition, Times Online attracted 269,000 business readers in the latest survey, up from 167,000 in 2005, putting it ahead of Telegraph.co.uk, which secured 155,000 readers on average per day, followed by Guardian.co.uk with 193,000 and the FT.com on 199,000.
Source: Brand Republic
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