Switzerland: Free daily newspapers move ahead
Posted by Katherine Thompson on September 10, 2008 at 8:25 AM
20 Minuten, the Swiss free newspaper, is once again the most-read newspaper in Switzerlnd, according to the MACH Basic readership survey.
20 Minuten enjoys almost 1.3 million readers daily; it now reaches twice as many readers as the former most-read newspaper, Blick (a paid for daily). Four years ago both papers were neck-and-neck with approximately 750,000 readers.
Free daily Heute increased its readership to almost 300,000. Blick am Abend and the free dailies News and .CH. are not yet audited
Free daily business paper Cash rose in the six month period from 73,000 to 85,000 readers daily.
According to the survey, all paid for papers have lost readers since the 2007-2 survey.
In the French speaking part both free dailies 20 Minutes and Le Matin bleu increased their readership, while all paid papers (except Le Temps) lost readers.
Source: Newspaper Innovation
20 Minuten enjoys almost 1.3 million readers daily; it now reaches twice as many readers as the former most-read newspaper, Blick (a paid for daily). Four years ago both papers were neck-and-neck with approximately 750,000 readers.Free daily Heute increased its readership to almost 300,000. Blick am Abend and the free dailies News and .CH. are not yet audited
Free daily business paper Cash rose in the six month period from 73,000 to 85,000 readers daily.
According to the survey, all paid for papers have lost readers since the 2007-2 survey.
In the French speaking part both free dailies 20 Minutes and Le Matin bleu increased their readership, while all paid papers (except Le Temps) lost readers.
Source: Newspaper Innovation
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F09%2Fswitzerland_free_daily_newspapers_move_a.php&bodytext=<i>20 Minuten</i>, the Swiss free newspaper, is once again the most-read newspaper in Switzerlnd, according to the MACH Basic readership survey.<br /><br /><form contenteditable="false" mt:asset-id="827" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/20min_swiss.jpg"><img alt="20min_swiss.jpg" src="http://www.editorsweblog.org/20min_swiss-thumb-120x155.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="155" width="120" /></a></form>20 Minuten enjoys almost 1.3 million readers daily; it now reaches twice as many readers as the former most-read newspaper, Blick (a paid for daily). Four years ago both papers were neck-and-neck with approximately 750,000 readers.<br /><br />Free daily <i>Heute</i> increased its readership to almost 300,000. <i>Blick am Abend </i>and the free dailies <i>News</i> and <i>.CH.</i> are not yet audited<br /><br />Free daily business paper <i>Cash</i> rose in the six month period from 73,000 to 85,000 readers daily. <br /><br />According to the survey, all paid for papers have lost readers since the 2007-2 survey.<br /><br />In the French speaking part both free dailies<i> 20 Minutes</i> and <i>Le Matin bleu</i> increased their readership, while all paid papers (except <i>Le Temps</i>) lost readers. <br /><br />Source: <a href="http://www.newspaperinnovation.com/index.php/2008/09/09/frees-win-in-swiss-readership/">Newspaper Innovation</a><br /><br /> <div><br /></div><div><br /></div>&title=Switzerland: Free daily newspapers move ahead){kind=link}
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