Spain: Free daily Negocio "blurs distinction" between free and paid content
Posted by Lauren Drablier on September 23, 2008 at 8:46 AM
Spanish free business daily, Negocio was re-launched last week with a new look.
Negocio was first launched in April 2006 and was the first free subscription newspaper in Spain. It has a daily circulation of 63,000 but, according to Newspaper Innovation, there are plans to increase circulation by 20,000.
Miguel Buckenmeyer, the designer of the new layout, said: "The paper wanted both to modernize its image and blur the distinction between 'paid' and 'free' content. In Spain there is a great bias against 'free' papers by many people who regularly read newspapers. Therefore, it was important for the redesign to depict Negocio as a 'quality paper.'
Sources: Newspaper Innovation
Negocio was first launched in April 2006 and was the first free subscription newspaper in Spain. It has a daily circulation of 63,000 but, according to Newspaper Innovation, there are plans to increase circulation by 20,000. Miguel Buckenmeyer, the designer of the new layout, said: "The paper wanted both to modernize its image and blur the distinction between 'paid' and 'free' content. In Spain there is a great bias against 'free' papers by many people who regularly read newspapers. Therefore, it was important for the redesign to depict Negocio as a 'quality paper.'
Sources: Newspaper Innovation
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F09%2Fspain_free_daily_negocio_blurs_distincti.php&bodytext=Spanish free business daily, <a href="http://www.neg-ocio.com/"><i>Negocio</i></a> was re-launched last week with a new look.<br /><br /><form contenteditable="false" mt:asset-id="933" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/negocio2008-244x300.jpg"><img alt="negocio2008-244x300.jpg" src="http://www.editorsweblog.org/negocio2008-244x300-thumb-200x245.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="245" width="200" /></a></form><i>Negocio </i>was first launched in April 2006 and was the first free subscription newspaper in Spain. It has a daily circulation of 63,000 but, according to <a href="http://www.newspaperinnovation.com/"><b>Newspaper Innovation</b></a>, there are plans to increase circulation by 20,000. <br /><br /><b>Miguel Buckenmeyer</b>, the designer of the new layout, said: "The paper wanted both to modernize its image and blur the distinction between 'paid' and 'free' content. In Spain there is a great bias against 'free' papers by many people who regularly read newspapers. Therefore, it was important for the redesign to depict Negocio as a 'quality paper.'<br /><br />Sources: <a href="http://www.newspaperinnovation.com/">Newspaper Innovation</a><br /> <div><br /></div>&title=Spain: Free daily <b><i>Negocio</b></i> "blurs distinction" between free and paid content){kind=link}
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