Singapore: New design and layout for The Business Times
Posted by Katherine Thompson on September 9, 2008 at 12:42 PM
Singapore's leading financial daily, The Business Times, re-launched its weekend edition on Saturday, 6 September. The new layout will be half the size, making it easier to carry and read. A new layout and fonts will be used to give the BT a fresh look.
The BT will also be more comprehensive and extensive covering a larger variety of stories. The front page of the paper will be comprised of just one story with many short blurbs. In addition, there will be column by CEOs working in Singapore, and Singaporeans working overseas sharing their experiences and insights with readers.
The goal of the new design is to offer a more dynamic paper with a new design. BT has also decided to offer more creative advertising options.
Edited by Lauren Drablier
Sources: Publicitas
The BT will also be more comprehensive and extensive covering a larger variety of stories. The front page of the paper will be comprised of just one story with many short blurbs. In addition, there will be column by CEOs working in Singapore, and Singaporeans working overseas sharing their experiences and insights with readers.
The goal of the new design is to offer a more dynamic paper with a new design. BT has also decided to offer more creative advertising options.
Edited by Lauren Drablier
Sources: Publicitas
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