Russia: New regional weekly, Pskov-City, launched

Posted by Alisa Zykova on September 15, 2008 at 10:52 AM

Pskov-City, a new free weekly regional paper was launched last Friday in Russia's Pskov area. The paper, published entirely in color, has an initial circulation of 20,000 copies, although it intends to increase the figure to 50,000.

According to gipp.ru, Pskov citizens from the age group 25-55 years who are educated, well paid and have active lifestyles are looking for a paper that focuses on their region.

Pskov-City is divided into sections like news, lifestyle, health, business, weekly TV program guides, celebrities and also features sections that are gender-specific.

Source: gipp.ru

See also:

Germany: Axel Springer reverses strategy, to launch free weekly
The Netherlands: Free weekly to launch this month in Rotterdam
Columbia: New free daily to debut with circulation of 300,000