New York Times International Weekly announces revamp
Posted by Alisa Zykova on September 3, 2008 at 12:18 PM
The New York Times International Weekly supplement, offered in 31 newspapers from 28 countries, announces a re-launch that aims to boost readership for the "flagship" New York Times, reports Brand Republic.
The makeover includes a "more streamlined" design, new typography, a
new article called Lens that would feature analysis of popular issues
and material from contributing journalists with further analysis on
their respective markets. Until January next year, there will also be a
page focusing on the US elections.
Topics covered include current affairs, technology, business, the environment, music, art and social trends, writes Brand Republic.
The International Weekly is thought to have six million readers and is distributed in UK's The Observer, Germany's Sueddeutsche Zeitung, Italy's La Republica, France's Le Monde and Spain's El Pais.
The European Media and Marketing Survey 2008 found that both The New York Times International Weekly and The International Herald Tribune, who are both owned by The New York Times Media Group, have a total readership of 1.3 million "among Europe's high earners", making them the most popular before other pan-regional daily, weekly and fortnightly titles, according to The Moscow Times.
Source: Brand Republic, The Moscow Times
Topics covered include current affairs, technology, business, the environment, music, art and social trends, writes Brand Republic.
The International Weekly is thought to have six million readers and is distributed in UK's The Observer, Germany's Sueddeutsche Zeitung, Italy's La Republica, France's Le Monde and Spain's El Pais.
The European Media and Marketing Survey 2008 found that both The New York Times International Weekly and The International Herald Tribune, who are both owned by The New York Times Media Group, have a total readership of 1.3 million "among Europe's high earners", making them the most popular before other pan-regional daily, weekly and fortnightly titles, according to The Moscow Times.
Source: Brand Republic, The Moscow Times
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