Hong Kong: Free newspaper model pushes up circulation for The Standard
Posted by Katherine Thompson on September 8, 2008 at 12:38 PM
Sing Tao News Corp, publisher of The Standard and Sing Tao Daily, lauded the free newspaper model on reporting its interim results today. Interim revenue jumped 13.6 percent to HK$1.21 billion, from HK$1.07 billion a year ago, thanks to the growth in advertising revenue of its Hong Kong publications.
"[The Standard] has adopted a free newspaper model since September 2007, under which circulation volume has grown to over 200,000 copies and new revenue sources have been opened up," the media conglomerate said in a statement.
The group's media operations saw revenue rise by 9.3 percent, boosted by advertising revenue growth at free Chinese newspaper Headline Daily that outperformed the market average.
Source: The Standard via IFRA Executive news Service
"[The Standard] has adopted a free newspaper model since September 2007, under which circulation volume has grown to over 200,000 copies and new revenue sources have been opened up," the media conglomerate said in a statement.The group's media operations saw revenue rise by 9.3 percent, boosted by advertising revenue growth at free Chinese newspaper Headline Daily that outperformed the market average.
Source: The Standard via IFRA Executive news Service
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F09%2Fhong_kong_free_newspaper_model_pushes_up.php&bodytext=<b>Sing Tao News Corp</b>, publisher of <i>The Standard</i> and <i>Sing Tao Daily</i>, lauded the free newspaper model on reporting its interim results today. Interim revenue jumped 13.6 percent to HK$1.21 billion, from HK$1.07 billion a year ago, thanks to the growth in advertising revenue of its Hong Kong publications.<br /><br /><form contenteditable="false" mt:asset-id="810" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/images-9.jpeg"><img alt="images-9.jpeg" src="http://www.editorsweblog.org/images-9-thumb-150x113.jpeg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="113" width="150" /></a></form>"[The Standard] has adopted a free newspaper model since September 2007, under which circulation volume has grown to over 200,000 copies and new revenue sources have been opened up," the media conglomerate said in a statement.<br /><br />The group's media operations saw revenue rise by 9.3 percent, boosted by advertising revenue growth at free Chinese newspaper <i>Headline Daily</i> that outperformed the market average.<br /><br />Source: <a href="http://www.thestandard.com.hk/news_detail.asp?pp_cat=1&art_id=71306&sid=20464643&con_type=1">The Standard</a> via IFRA Executive news Service<br /><br /> <div><br /></div>&title=Hong Kong: Free newspaper model pushes up circulation for <b><i>The Standard</b></i>){kind=link}
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