Hong Kong: Free newspaper model pushes up circulation for The Standard

Posted by Katherine Thompson on September 8, 2008 at 12:38 PM
Sing Tao News Corp, publisher of The Standard and Sing Tao Daily, lauded the free newspaper model on reporting its interim results today. Interim revenue jumped 13.6 percent to HK$1.21 billion, from HK$1.07 billion a year ago, thanks to the growth in advertising revenue of its Hong Kong publications.

images-9.jpeg"[The Standard] has adopted a free newspaper model since September 2007, under which circulation volume has grown to over 200,000 copies and new revenue sources have been opened up," the media conglomerate said in a statement.

The group's media operations saw revenue rise by 9.3 percent, boosted by advertising revenue growth at free Chinese newspaper Headline Daily that outperformed the market average.

Source: The Standard via IFRA Executive news Service


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