France: "80% of the free dailies in France will survive"
Posted by Katherine Thompson on September 8, 2008 at 2:58 PM
Approximately 80% of the free dailies in France will survive versus just one third of bought dailies, according to media specialist Jean-Clément Texier (Director media & telecoms at BNP-Paribas).
Dropping advertising revenue coupled with the high startup and production costs are stagnating the market for French newspapers.
Free dailies in France have been growing steadily, 20 Minutes has taken first place in distribution volume with 16% of the market, placing it in higher circulation than other dailies such as Le Figaro, Le Parisien and Le Monde. Free dailies have been growing steadily in the French market because of the lack of loyalty to purchased dailies due to their high cost caused by governmental regulations.
Free daily papers make up 7 percent of the daily worldwide press and 23 percent in Europe. The worldwide distribution of free dailies has grown by 173% in 5 years.
Edited by Lauren Drablier
Source: BBC, New York Times, NYTimes.com, French Ministry of Foreign and European Affairs, Freepublic.com, Lemonde.fr
Dropping advertising revenue coupled with the high startup and production costs are stagnating the market for French newspapers.
Free dailies in France have been growing steadily, 20 Minutes has taken first place in distribution volume with 16% of the market, placing it in higher circulation than other dailies such as Le Figaro, Le Parisien and Le Monde. Free dailies have been growing steadily in the French market because of the lack of loyalty to purchased dailies due to their high cost caused by governmental regulations.
Free daily papers make up 7 percent of the daily worldwide press and 23 percent in Europe. The worldwide distribution of free dailies has grown by 173% in 5 years.
Edited by Lauren Drablier
Source: BBC, New York Times, NYTimes.com, French Ministry of Foreign and European Affairs, Freepublic.com, Lemonde.fr
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