US: Briefing, a new free broadsheet launches in Dallas
Posted by Katherine Thompson on August 28, 2008 at 8:11 AM
A new free broadsheet, Briefing, launched in Dallas in the USA yesterday.
This new addition beings the number of free newspapers in the city to three. Al Día is a free Spanish language paper and Quick is youth oriented newspaper.
All three newspapers are published by the A.H. Belo Corporation, the parent company of leading Dallas paid paper, The Dallas Morning News.
The Dallas Morning News will supply much of the content for the new daily, which will be distributed to high-income households that don't subscribe to the Dallas Morning News.
This new addition to the market is unusual in two respects, in that it is in a broadsheet format and that it will be home-delivered.
The rumoured change at Quick from a daily to a weekly has not occurred, and the newspapers website is still running and does not mention any such move.
Briefing will have an initial circulation of 200,000 and will be distributed four days a week, from Wednesday to Saturday.
Source: Newspaper Innovation
This new addition beings the number of free newspapers in the city to three. Al Día is a free Spanish language paper and Quick is youth oriented newspaper.All three newspapers are published by the A.H. Belo Corporation, the parent company of leading Dallas paid paper, The Dallas Morning News.
The Dallas Morning News will supply much of the content for the new daily, which will be distributed to high-income households that don't subscribe to the Dallas Morning News.
This new addition to the market is unusual in two respects, in that it is in a broadsheet format and that it will be home-delivered.
The rumoured change at Quick from a daily to a weekly has not occurred, and the newspapers website is still running and does not mention any such move.
Briefing will have an initial circulation of 200,000 and will be distributed four days a week, from Wednesday to Saturday.
Source: Newspaper Innovation
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F08%2Fus_new_free_broadsheet_launched_in_dalla.php&bodytext=A new free broadsheet, <i>Briefing</i>, launched in Dallas in the USA yesterday.<br /><br /><form contenteditable="false" mt:asset-id="759" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/briefing.jpg"><img alt="briefing.jpg" src="http://www.editorsweblog.org/briefing-thumb-234x203.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="203" width="234" /></a></form>This new addition beings the number of free newspapers in the city to three. <i>Al Día</i> is a free Spanish language paper and <i>Quick </i>is youth oriented newspaper.<br /><br />All three newspapers are published by the <b>A.H. Belo Corporation</b>, the parent company of leading Dallas paid paper, <i>The Dallas Morning News</i>.<br /><br />The Dallas Morning News will supply much of the content for the new daily, which will be distributed to high-income households that don't subscribe to the Dallas Morning News. <br /><br />This new addition to the market is unusual in two respects, in that it is in a broadsheet format and that it will be home-delivered.<br /><br />The rumoured change at Quick from a daily to a weekly has not occurred, and the newspapers website is still running and does not mention any such move.<br /><br />Briefing will have an initial circulation of 200,000 and will be distributed four days a week, from Wednesday to Saturday. <br /><br />Source: <a href="http://www.newspaperinnovation.com/index.php/2008/08/27/briefing-launch/">Newspaper Innovation</a><br /><br /> <div><br /></div>&title=US: <b>Briefing</b>, a new free broadsheet launches in Dallas){kind=link}
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