Singapore: The New Paper undergoes makeover for 20th anniversary
Posted by Katherine Thompson on August 19, 2008 at 1:55 PM
The New Paper, Singapore's second-most bought English daily, has undergone a makeover to mark its 20th anniversary.
The New Paper, with a readership of 531,000 (Nielsen Media Research, 2007 Media Index), launched a different design on 17 August in The New Paper on Sunday, and unveiled the revamped weekday edition the following day.
The newspaper has a younger adult readership than any other English newspaper in Singapore - with a median age of 33 (Nielsen Media Research, 2007 Media Index). With the in mind, The New Paper opted for a bright and bold approach for the redesign.
Executive editor Ken Jalleh Jr said: "It is about being different in an increasingly crowded, cookie-cutter market."
Every part of the paper, including the masthead, fonts, colour palette and design architecture, is being refreshed. The covers of the weekday, Sunday and sports noon edition will each now have a subtly different look.
Source: Publicitas
The New Paper, with a readership of 531,000 (Nielsen Media Research, 2007 Media Index), launched a different design on 17 August in The New Paper on Sunday, and unveiled the revamped weekday edition the following day.The newspaper has a younger adult readership than any other English newspaper in Singapore - with a median age of 33 (Nielsen Media Research, 2007 Media Index). With the in mind, The New Paper opted for a bright and bold approach for the redesign.
Executive editor Ken Jalleh Jr said: "It is about being different in an increasingly crowded, cookie-cutter market."
Every part of the paper, including the masthead, fonts, colour palette and design architecture, is being refreshed. The covers of the weekday, Sunday and sports noon edition will each now have a subtly different look.
Source: Publicitas
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F08%2Fsingapore_the_new_paper_undergoes_makeov.php&bodytext=<i>The New Paper</i>, Singapore's second-most bought English daily, has undergone a makeover to mark its 20th anniversary.<br /><br /><form contenteditable="false" mt:asset-id="726" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/tnp.jpg"><img alt="tnp.jpg" src="http://www.editorsweblog.org/tnp-thumb-200x250.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="250" width="200" /></a></form>The New Paper, with a readership of 531,000 (<b>Nielsen Media Research</b>, 2007 Media Index), launched a different design on 17 August in <i>The New Paper on Sunday</i>, and unveiled the revamped weekday edition the following day.<br /><br />The newspaper has a younger adult readership than any other English newspaper in Singapore - with a median age of 33 (Nielsen Media Research, 2007 Media Index). With the in mind, The New Paper opted for a bright and bold approach for the redesign.<br /><br />Executive editor <b>Ken Jalleh Jr</b> said: "It is about being different in an increasingly crowded, cookie-cutter market."<br /><br />Every part of the paper, including the masthead, fonts, colour palette and design architecture, is being refreshed. The covers of the weekday, Sunday and sports noon edition will each now have a subtly different look.<br /><br />Source: <a href="http://www.publicitas.com/display.asp?id=6.8&key=6%2E8&cpny=%2A&nochap=6&PARAM1=24069&smail=mailservice">Publicitas</a><br /><br /> <div><br /></div>&title=Singapore: <b><i>The New Paper</b></i> undergoes makeover for 20th anniversary){kind=link}
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