Poland: Metro's redesign
Posted by Sarah Schewe on August 13, 2008 at 10:11 AM
"The masthead shrunk to the size of the title, while every front page now opens with two 'horizontal' stories: one with a 'story-telling' picture," reports the Newspaper Innovation blog.
The paper is also rolling out a major advertising campaign to benefit from the buzz about the redesign.
Source: Newspaper Innovation
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F08%2Fpoland_metros_redesign.php&bodytext=<div align="center"><form contenteditable="false" mt:asset-id="696" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="metropoland2008-198x300.png" src="http://www.editorsweblog.org/metropoland2008-198x300.png" class="mt-image-none" style="" height="300" width="198" /></form></div>Poland's <i>Metro</i>, a free daily paper, has launched a new design to increase credibility and look more like a quality paper. <br /><br />"The masthead shrunk to the size of the title, while every front page now opens with two 'horizontal' stories: one with a 'story-telling' picture," reports the <a href="http://www.newspaperinnovation.com/index.php/2008/08/13/new-design-for-metro-poland/"><b>Newspaper Innovation</b></a> blog.<br /><br />The paper is also rolling out a major advertising campaign to benefit from the buzz about the redesign. <br /><br />Source: <a href="http://www.newspaperinnovation.com/index.php/2008/08/13/new-design-for-metro-poland/">Newspaper Innovation</a><br /><br /> &title=Poland: <b><i>Metro</b></i>'s redesign){kind=link}
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