Opinion: The importance of "visual briefs"
Posted by Katherine Thompson on August 6, 2008 at 9:53 AM
Mario Garcia argues in his column today that, "visual briefs are a sort of magnet for readers to get into those inside pages".
Research conducted by the Poynter Institute for Media Studies has shown how important they are, and that adding a small photo enhances this further.
Garcia goes on to say: "I have taken briefs to a different level, what I call "visual briefs". Briefs do not need to be limited to short headlines and a few lines of text. As such, I have experimented with the use of a small photograph, usually the size of a small mobile telephone screen, accompanied by a few lines of text. It has been very successful in each case."
Visual briefs are generally one of the first sections read on a newspaper front page.
In India, The Hindu has them on Page One and refer to them as "Snapshots". For The Hindu it is a strategy that they utilise on many other pages in the newspapers.
Source: Garcia Media
Research conducted by the Poynter Institute for Media Studies has shown how important they are, and that adding a small photo enhances this further.
Garcia goes on to say: "I have taken briefs to a different level, what I call "visual briefs". Briefs do not need to be limited to short headlines and a few lines of text. As such, I have experimented with the use of a small photograph, usually the size of a small mobile telephone screen, accompanied by a few lines of text. It has been very successful in each case."
Visual briefs are generally one of the first sections read on a newspaper front page.
In India, The Hindu has them on Page One and refer to them as "Snapshots". For The Hindu it is a strategy that they utilise on many other pages in the newspapers.
Source: Garcia Media
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F08%2Fopinion_the_importance_of_visual_briefs.php&bodytext=<b>Mario Garcia</b> argues in his column today that, "visual briefs are a sort of magnet for readers to get into those inside pages". <br /><br /><form contenteditable="false" mt:asset-id="674" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/Visual_briefs_thumb.png"><img alt="Visual_briefs_thumb.png" src="http://www.editorsweblog.org/Visual_briefs_thumb-thumb-300x150.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="150" width="300" /></a></form><br /><br />Research conducted by the <b>Poynter Institute for Media Studies</b> has shown how important they are, and that adding a small photo enhances this further.<br /><br />Garcia goes on to say: "I have taken briefs to a different level, what I call "visual briefs". Briefs do not need to be limited to short headlines and a few lines of text. As such, I have experimented with the use of a small photograph, usually the size of a small mobile telephone screen, accompanied by a few lines of text. It has been very successful in each case."<br /><br />Visual briefs are generally one of the first sections read on a newspaper front page.<br /><br />In India, <i>The Hindu</i> has them on Page One and refer to them as "Snapshots". For The Hindu it is a strategy that they utilise on many other pages in the newspapers.<br /><br />Source: <a href="ttp://www.garciamedia.com/blog/articles/visual_briefs_another_way_to_bring_readers_into_those_news_pages">Garcia Media </a><br /><br /> <div><br /></div>&title=Opinion: The importance of "visual briefs"){kind=link}
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