Opinion: Dubai tabloid Xpress is "courageous" and "sassy"
Posted by Alisa Zykova on August 19, 2008 at 10:01 AM
Dubai's weekly tabloid Xpress reflects the "sassy", "ireverent" and "courageous" character of its editor Nirmala Jensen, according to Mario R. Garcia. "I am not interested in covering the school bus crash that everyone already has," said Nirmala. "I am interested in that one story that the readers have heard nothing about till they read it in our Xpress."
Garcia mentioned that the tabloid covers issues that may be perceived as taboo, such as those involving race or ethnicity.
He also mentioned the paper's diversity when it comes to content, as well as when it comes to readers' backgrounds.
"A good human interest story is the same to anybody," Nirmala said.
Source: Garcia Media
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F08%2Fopinion_dubai_tabloid_xpress_is_courageo.php&bodytext=<form contenteditable="false" mt:asset-id="720" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/Xpress_blog_insides_thumb.png"><img alt="Xpress_blog_insides_thumb.png" src="http://www.editorsweblog.org/Xpress_blog_insides_thumb-thumb-300x129.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="129" width="300" /></a></form>Dubai's weekly tabloid <i>Xpress</i> reflects the "sassy", "ireverent" and "courageous" character of its editor <b>Nirmala Jensen</b>, according to <a href="http://garciamedia.com/blog/"><b>Mario R. Garcia</b></a>. <br /><br />"I am not interested in covering the school bus crash that everyone already has," said Nirmala. "I am interested in that one story that the readers have heard nothing about till they read it in our Xpress."<br /><br />Garcia mentioned that the tabloid covers issues that may be perceived as taboo, such as those involving race or ethnicity. <br /><br />He also mentioned the paper's diversity when it comes to content, as well as when it comes to readers' backgrounds.<br /><br />"A good human interest story is the same to anybody," Nirmala said.<br /><br />Source: <b><a href="http://garciamedia.com/blog/articles/published_every_thursday_xpress_surprises_refreshes_titillates_in_dubai/">Garcia Media</a><br /><br /></b><a href="http://www.editorsweblog.org/newspaper/2008/08/opinion_uaes_dailies_dont_disappear_but.php">Opinion: UAE's dailies don't "disappear" but "reinvent"</a><b><br /></b><br /> &title=Opinion: Dubai tabloid <b><i>Xpress</b></i> is "courageous" and "sassy"){kind=link}
I think xpress tabloid is one of those quality weekly newspaper in the community, It will not become popular if they are not...