The German market at first appearance would seem the perfect place to start up a free daily newspaper, but the market remains untapped, report Newspaper Innovations. German publishers seem determinedly anti-free dailies, overlooking the chance they represent.

Metro and Schibsted wanted to go to Germany while Dagsbrun also (Iceland) made plans. These incumbents have met with difficulty in the home market. Springer reportedly has a 'war fund' of EUR300 million ready and could launch competitor Gratissimo 'within days', and WAZ - the second largest German publisher - also wants to fight a free daily launch.

FTD cites 'informed sources' who report that it would take at least six years for a German project to break even, and that it would cost at least EUR400 million. Newspaper Innovation ask how this figure is calculated as launching costs are between EUR10 and EUR20 million in Spain, France, UK and the Netherlands.

The article even states that the actions of some players in the market could be for the attention of the Bundeskartellambt, the German anti-competition agency.

Source: Newspaper Innovation via IFRA Executive News Search