According to News & Record editor John Robinson, Kubler-Ross' model of accepting death can be applied to the current state of the newspaper industry in the US: it is time for acceptance.

In Kubler-Ross' model, the five stages are denial, anger, bargaining, depression and acceptance.

In April, Terry Heaton, AR & D's Media 2.0 senior vice president, said the industry was at the depression stage.

Now is time of acceptance - not of death though, but of the need for change.

Reporter and blogger Doug Fischer wrote that although it may seem that newspapers are dying, they would continue to "exist in radically different frequency and content."

Journalists need to deal with the economic reality and think about the challenges ahead, Robinson wrote.

"That means we understand how the world has changed, and we understand how our journalistic skills and assumptions must change. For instance, learning what it takes to be a digital journalist is vital. Reaching readers -- information consumers, really -- where, how and when they want it is good for journalism. Listening to and learning from them is even better," he said.
 
Two years ago, the Economist published a special report in which it said that the newspapers might survive in the long term if they "reinvent themselves on the Internet and on other new-media platforms such as mobile phones and portable electronic devices."

The situation of the US newspaper industry does seem critical, in light of the massive wave of layoffs in recent weeks and the overall advertising decline. But Robinson pointed out that future journalistic opportunities lie in microblogging, beat blogging and social networking. Journalism is, in his opinion, on the verge of attracting different customers.

Source: News-Record.com