Thailand: Redesign for The Nation, Daily Xpress first free newspaper
Posted by Sarah Schewe on July 29, 2008 at 10:27 AM
In January, Thailand's English-language daily, The Nation, redesigned to focus on finance and politics and updated with a "lively design, uses color in headlines, capital letters, and has a special weekend front page with a colorful navigator to the inside." Additionally, the Daily Xpress, a paper covering general news, sports and entertainment began to be inserted as a free broadsheet inside The Nation; the Daily Xpress is Thailand's first free paper.
Eight months later, Garcia Media reports on the success of the redesign and partnership.
"What Thailand has been dearly in need of is a dedicated local English daily business newspaper. Recognizing this, The Nation has stepped in to fill this gap, changing from a general-news paper to one that lays emphasis on business news," said Leroy Sylk, design director.
Source: Garcia Media
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F07%2Fthailand_redesign_for_the_nation_daily_x.php&bodytext=<form contenteditable="false" mt:asset-id="666" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Nation_and_Xpress_thumb.png" src="http://www.editorsweblog.org/Nation_and_Xpress_thumb.png" class="mt-image-none" style="" height="384" width="490" /></form><br />In January, Thailand's English-language daily, <a href="http://www.nationmultimedia.com/"><i>The Nation</i></a>, redesigned to focus on finance and politics and updated with a "lively design, uses color in headlines, capital letters, and has a special weekend front page with a colorful navigator to the inside." Additionally, the <a href="http://www.dailyxpress.net/"><i>Daily Xpress</i></a>, a paper covering general news, sports and entertainment began to be inserted as a free broadsheet inside <i>The Nation</i>; the <i>Daily Xpress</i> is Thailand's first free paper.<br /><br />Eight months later, <a href="http://garciamedia.com/blog/articles/in_bangkok_the_nation_pioneers_with_free_tabloid_newspaper_as_companion_to"><b>Garcia Media</b> reports</a> on the success of the redesign and partnership. <br /><br />"What Thailand has been dearly in need of is a dedicated local English daily business newspaper. Recognizing this, The Nation has stepped in to fill this gap, changing from a general-news paper to one that lays emphasis on business news," said <b>Leroy Sylk</b>, design director.<br /><br />Source: <a href="http://garciamedia.com/blog/articles/in_bangkok_the_nation_pioneers_with_free_tabloid_newspaper_as_companion_to">Garcia Media</a><br /><br /> <div><br /></div>&title=Thailand: Redesign for <b><i>The Nation</b></i>, <b><i>Daily Xpress</b></i> first free newspaper){kind=link}
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