South Africa: Die Burger makeover announced

Posted by Alisa Zykova on July 10, 2008 at 1:23 PM

South African newspaper Die Burger is undergoing a makeover. It is launching its new design and reinvigorated content on the 14th of July. Die Burger held focus groups all over the country to find out what its reader wanted to see.

The paper will feature:

-More in-depth daily news analysis.
-More focus on global news, in particular Africa.
-More legible typography and accessible layout.
-Shorter, more meaningful articles.
-Bigger crossword puzzles.
-Latest entertainment news in the TV schedule.
-Popular comic strips.
-Breaking news updates will be provided through mobile services, newsletters and online.

"The purpose of this redesign is to offer a product through which one can truly stay at the forefront of news - breaking and in-depth - analysis and entertainment," the paper said.

Source: Biz Community through IFRA Executive News Service