India has a booming newspaper industry, but one cloud has been seen on the horizon, the explosion in television news channels. However, P.N. Vasanti, a director of New Delhi-based Centre for Media Studies, states that there is an unexpected twist to this development: those who watch the news on TV are more likely to read a newspaper.

Essentially, the TV news provides what Vasanti refers to as an "appetizer effect", meaning they get the outline of a story from the TV and they look to newspapers for the full story.

Vasanti also reports that, "what most people, including many media pundits don't know, is that research increasingly shows newspapers are still considered as the more credible source of news."

Source: livemint.com