• September 25.2008

India: Bhaskar is rapidly expanding into new territories

Posted by Katherine Thompson on July 31, 2008 at 12:32 PM
Bhaskar, the Hindi business daily, is quickly moving forward after its launch in Indore (Madhya Pradesh) and Raipur (Chhattisgarh) earlier this month, and is launching editions in Punjab, Haryana and Chandigarh.

The six-day daily (Monday-Saturday) pink broadsheet bears a cover price of Rs 1.50 and is targeted at entrepreneurs and businessmen.

Business Bhaskar copies would be covering ten cities over all, in the region - Chandigarh; Ludhiana, Jalandhar and Amritsar (Punjab); and Panipat, Hissar, Karnal, Rohtak, Bhiwani and Ambala (Haryana).

Business Bhaskar, which is expected to cover the entire Bhaskar region (Punjab, Gujarat, Chhattisgarh, Rajasthan and Madhya Pradesh) by the end of this year, is expecting to have a print-run of over 1,50,000 copies across.

Source: afaqs! via IFRA Executive News Service

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