• September 25.2008

Brazil: Freesheet set to launch in Rio de Janeiro

Posted by Liam Berkowitz on July 3, 2008 at 12:32 PM
Destak, a freesheet that debuted in Sao Paulo two years ago, will launch a similar version in Rio de Janeiro. Destak Rio will launch next Monday, and will be distributed at subways, schools, hospitals, and other public areas.

The Rio edition will have a print circulation of 80,000. Destak Sao Paulo has a circulation of 150,000. Destak is owned by Brazilian entrepreneur André Jordan and Portuguese media group Cofina.

The freesheet form is gaining prevalence in the newspaper world. Check out some stories related to the freesheet:

New Trinity Mirror freesheet
Canadian journalists protest by publishing freesheet
Thailand's first freesheet

Source: NewspaperInnovation.net through IFRA Executive News Service

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