UK: Art director Al Trivino on Sunday Times redesign
Posted by Alisa Zykova on July 10, 2008 at 1:14 PM
Art director Al Trivino headed the Sunday Times recent redesign. He said that some of the main reasons for the redesign were to modernize and to introduce more colour in smart doses, GarciaMedia reported.
"Most importantly it was trying to rescue some of the innovative visual journalism brought to paper years ago by pioneers as Peter Sullivan and Edwin Taylor who made it a very influential content driven design newspaper," Trivino mentioned.
Trivino pointed out that it is still early days in the redesign, but that media buyers and readers alike welcome the changes. He said that readers thought colour use on every page was "enjoyable" and "helpful' and that the paper is now easier to navigate.
However, he did say that some think the body copy is too small.
"We are working on that and on some other formatting inconsistencies that will help to deliver a better paper," Trivino said.
Source: Garcia Media through IFRA Executive News Service
"Most importantly it was trying to rescue some of the innovative visual journalism brought to paper years ago by pioneers as Peter Sullivan and Edwin Taylor who made it a very influential content driven design newspaper," Trivino mentioned.
Trivino pointed out that it is still early days in the redesign, but that media buyers and readers alike welcome the changes. He said that readers thought colour use on every page was "enjoyable" and "helpful' and that the paper is now easier to navigate. However, he did say that some think the body copy is too small.
"We are working on that and on some other formatting inconsistencies that will help to deliver a better paper," Trivino said.
Source: Garcia Media through IFRA Executive News Service
Posted in :
Related Entries
- UK: Allegation of plagiarism at Daily Telegraph
- UK: Teesside Evening Gazette to expand citizen journalist team to 1,000
- UK: Telegraph.co.uk revitalises financial coverage, launches new dual mobile and web publishing system
- UK: The Independent in full color
- Spain: Redesigned financial site cincodias.com launches
0 TrackBacks
Listed below are links to blogs that reference this entry: UK: Art director Al Trivino on Sunday Times redesign.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/7161
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F07%2Fart_director_al_trivino_on_sunday_times.php&bodytext=Art director <b>Al Trivino</b> headed the <a href="http://www.editorsweblog.org/newspaper/2008/07/uk_the_sunday_times_redesign_maximizes_c.php"><i>Sunday Times</i> recent redesign</a>. He said that some of the main reasons for the redesign were to modernize and to introduce more colour in smart doses, <a href="http://garciamedia.com/blog/articles/al_trivino_interview_challenges_and_highlights_of_redesigning_the_sunday_ti"><b>GarciaMedia</b> reported</a>.<br /><br />"Most importantly it was trying to rescue some of the innovative visual journalism brought to paper years ago by pioneers as <b>Peter Sullivan</b> and <b>Edwin Taylor</b> who made it a very influential content driven design newspaper," Trivino mentioned.<br /><br /><form contenteditable="false" mt:asset-id="630" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/Section_openers_thumb.png"><img alt="Section_openers_thumb.png" src="http://www.editorsweblog.org/Section_openers_thumb-thumb-459x181.png" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" height="181" width="459" /></a>Trivino pointed out that it is still early days in the redesign, but that media buyers and readers alike welcome the changes. He said that readers thought colour use on every page was "enjoyable" and "helpful' and that the paper is now easier to navigate. <br /></form><br />However, he did say that some think the body copy is too small.<br /><br />"We are working on that and on some other formatting inconsistencies that will help to deliver a better paper," Trivino said.<br /><br />Source: <a href="http://garciamedia.com/blog/articles/al_trivino_interview_challenges_and_highlights_of_redesigning_the_sunday_ti">Garcia Media</a> through IFRA Executive News Service<br /> <div><br /></div>&title=UK: Art director <b>Al Trivino </b> on <b><i>Sunday Times</b></i> redesign){kind=link}
Leave a comment