Argentina: Critica de la Argentina, new paper with great design launches
Posted by Sarah Schewe on July 30, 2008 at 11:42 AM
Garcia Media recently interviewed Miguel de Lorenzi, a veteran designer, on the state of newspaper design in Argentina.
Lorenzi pointed to Clarion and La Nacion as the country's leaders, but expressed enthusiasm over the launch of Critica de la Argentina. "(Critica de la Argentina has) a very smart content strategy as well as a great design. Jorge Lanata, its editor, takes risks with a printed newspaper... at a time when all the voices around him form a choir to chant the disappearance of daily printed newspapers."
"Graphics add emotional impact to the printed newspaper which is difficult to achieve on online editions," said Lorenzi. "This is definitely a plus that printed newspapers have over their digital counterparts so far."
Critica de la Argentina's pages are filled with larger and more colorful graphics, but also seem cognizant of the text they partner with, and don't overwhelm or distract from articles.
"From its origins, simplified journalism has been nothing more than the sum of communication plus emotion. We lost the way somehow, but, fortunately, we are now are getting it back both online and print."
Source: Garcia Media
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