US: WaPo "interactive grocery store" teaches users how to make healthy food selections
Posted by Liam Berkowitz on June 27, 2008 at 12:49 PM
The Washington Post has developed an online "interactive grocery store" designed to inform readers about making healthier food choices. The "store" is the main feature of a Post series on obesity.
"The idea and execution: Let people choose among similar products at a virtual store to see how careful shopping can make a significant dent in the volume of unhealthy ingredients brought home," said Stacey Palosky, lifestyles editor for the Post.
The Virtual Grocery Store will work like this. Browsers search through food items from 16 "aisles" - food categories comprising more than 80 products - and are presented with unhealthy options and better choices. Clicking on a food item or adding one to the cart provides access to the product's nutritional information.
Additionally, the site contains educational videos and the complete U.S. Department of Agriculture database.
"The store blended the best in online use of databases, video, graphics, and interactivity to create a powerful, useful and unique tool for anyone," Palosky said.
Source: Newspaper Association of America
"The idea and execution: Let people choose among similar products at a virtual store to see how careful shopping can make a significant dent in the volume of unhealthy ingredients brought home," said Stacey Palosky, lifestyles editor for the Post.
The Virtual Grocery Store will work like this. Browsers search through food items from 16 "aisles" - food categories comprising more than 80 products - and are presented with unhealthy options and better choices. Clicking on a food item or adding one to the cart provides access to the product's nutritional information.
Additionally, the site contains educational videos and the complete U.S. Department of Agriculture database.
"The store blended the best in online use of databases, video, graphics, and interactivity to create a powerful, useful and unique tool for anyone," Palosky said.
Source: Newspaper Association of America
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