US: VanityFair.com: NYT's news unaffected by reduced format
Posted by Liam Berkowitz on June 4, 2008 at 2:15 PM
Though the New York Times may have shrunk its front section, the paper hasn't trimmed its news, says Matt Pressman of VanityFair.com. In fact, Pressman claims in a blog posting today, the shrunken Times has increased its news coverage.
Through some self-described "hands-on research," Pressman calculated the number of square inches devoted to the news in the May 6, 2008 edition of the Times. He then made identical calculations with the May 8, 2007 and May 5, 1998 editions.
According to Pressman's measurements, the amount of news in today's slimmed-down paper (2,524 square inches) is nearly identical to the amount in last year's (2,535). More surprisingly, today's news coverage dwarfs the Times' of a decade ago (2,188).
"They are indeed doing right by their readers," Pressman writes.
The Times' reduced format, a cost-cutting measure, was introduced last August.
Source: VanityFair.com through I Want Media
Through some self-described "hands-on research," Pressman calculated the number of square inches devoted to the news in the May 6, 2008 edition of the Times. He then made identical calculations with the May 8, 2007 and May 5, 1998 editions.
According to Pressman's measurements, the amount of news in today's slimmed-down paper (2,524 square inches) is nearly identical to the amount in last year's (2,535). More surprisingly, today's news coverage dwarfs the Times' of a decade ago (2,188).
"They are indeed doing right by their readers," Pressman writes.
The Times' reduced format, a cost-cutting measure, was introduced last August.
Source: VanityFair.com through I Want Media
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