In an interview in Portfolio, Jared Kushner, the 27 year-old owner of the weekly New York Observer, assured readers that newspapers aren't dying, but rather "reinventing themselves." Kushner also offered an interesting comparison between weekly and daily newspapers, likening the weekly to a country home, and the daily to a primary residence.

"You need a primary residence so people may choose one primary residence over the other...You're only going to buy a country house if you know you're going to use it. You're only going to buy a country house if you want to go to it.

"The way I look at it is, there's obviously a lot competing for readers' attention these days, but the goal of the Observer is to be something very unique. It's a hyper-unique product. I'd like to think that our editorial mission is to give our readers every week one or two things that they just can't get anywhere else that would make them smile, or a little bit smarter," Kushner said.

Allegory aside, newspapers daily and weekly would be prudent to observe Kushner's remarks. As the market grows thinner, and the Internet continues to lure readers away from the traditional print medium, quality journalism may end up being the newspaper's savior.

Source: Portfolio through MediaBistro.com