US: Increase in newspaper site unique users
Posted by Alisa Zykova on June 20, 2008 at 10:31 AM
According to Editor & Publisher's Jennifer Saba, newspaper Web site traffic increased the amount of unique users, year-over-year, a Nielsen study reported.
Dallas Morning News traffic grew by 156 % to 3.2 million unique users since May 2007, which Saba says is thanks to "search-engine optimization and the Yahoo alliance."
The Politico's traffic increased by a whopping 262 % to 3.5 million since May 2007, most likely due to interest in the current presidential campaigns.
Similarly, newspaper sites like those for Minneapolis's Star Tribune, the New York DailyNews and Atlanta's Journal-Constitution all experienced an increase in unique users.
A number of sites such as those for the San Francisco Chronicle and the Seattle Post-Intelligencer have decreased unique users, by 10% and by 12% respectively.
Source: Editor & Publisher
See also:
US: Nielsen Online: Increasing traffic for newspaper websites
Dallas Morning News traffic grew by 156 % to 3.2 million unique users since May 2007, which Saba says is thanks to "search-engine optimization and the Yahoo alliance."
The Politico's traffic increased by a whopping 262 % to 3.5 million since May 2007, most likely due to interest in the current presidential campaigns.
Similarly, newspaper sites like those for Minneapolis's Star Tribune, the New York DailyNews and Atlanta's Journal-Constitution all experienced an increase in unique users.
A number of sites such as those for the San Francisco Chronicle and the Seattle Post-Intelligencer have decreased unique users, by 10% and by 12% respectively.
Source: Editor & Publisher
See also:
US: Nielsen Online: Increasing traffic for newspaper websites
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