• September 25.2008

UK: Redesigned Sunday Times to be launched July 6

Posted by Liam Berkowitz on June 25, 2008 at 2:02 PM
On July 6 the Sunday Times will debut its revamped version featuring full color sections, a new font, and a revised slogan. A television advertising campaign starting next week will lead into the launch.

"It's the first time in its 186-year history that the Sunday Times can use color in all sections and we plan to use it to banish grayness and to reinvigorate the newsprint sections," said editor John Witherow.

The Times' slogan will be updated from "The Sunday Times is the Sunday papers" to "The Sunday Times is my Sunday papers." Additionally, the Times will introduce blogs from its prominent columnists on its website.

As part of its own renovation, the daily Times uprooted writers from its Comment section and relocated them to page two; the Sunday Times, however, will not.

The redesign is made possible through a £650 investment in new presses by the Times' parent company, News International.

Source: The Guardian

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