UK: Mail Online's traffic surges, ABCe figures show
Posted by Liam Berkowitz on June 20, 2008 at 10:33 AM
According to the latest ABCe traffic figures, the Daily Mail's website - Mail Online - has recorded its highest ever number of unique visitors. 18,712,533 browsers visited Mail Online during May, an increase of 700,000 from April.
"What's important is the fact that we have got a vibrant industry. These are very nice numbers that recognize what we have achieved, and that's a credit to a cracking editorial team," said Martin Clarke, Mail Online's editorial director.
Clarke says the paper has begun to look beyond its established print competition to weigh in against more untraditional news outlets.
"We're used to measuring against each other but I'm as interested in what Google News, the BBC, or Sky is doing," he said.
Mail Online is also adapting to its expanding global market - almost 73 percent of the site's unique users were outside the UK last month.
"All media need to think about being global brands," Clarke said.
Source: Guardian
"What's important is the fact that we have got a vibrant industry. These are very nice numbers that recognize what we have achieved, and that's a credit to a cracking editorial team," said Martin Clarke, Mail Online's editorial director.
Clarke says the paper has begun to look beyond its established print competition to weigh in against more untraditional news outlets.
"We're used to measuring against each other but I'm as interested in what Google News, the BBC, or Sky is doing," he said.
Mail Online is also adapting to its expanding global market - almost 73 percent of the site's unique users were outside the UK last month.
"All media need to think about being global brands," Clarke said.
Source: Guardian
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