Metro lays out plans for growth and expansion
Posted by Liam Berkowitz on June 4, 2008 at 9:03 AM
Metro International SA, a freesheet publisher, announced yesterday plans to consolidate its efforts in Western Europe and North America, and to expand in Russia, Latin America and Asia, Bloomberg News reports.
According to chief executive Per Mikael Jensen, Metro, which currently publishes in 21 countries, is targeting 30 new markets, focusing primarily on "franchise partnerships." Jensen also expects "double-digit growth" in Russia, Latin America, and Asia.
Metro was launched in 1995 and targets commuters in big cities. Its revenue is generated solely through advertising. Metro extended its operation to the US approximately four years ago, but has struggled to turn a profit.
Source: Bloomberg News through I Want Media
According to chief executive Per Mikael Jensen, Metro, which currently publishes in 21 countries, is targeting 30 new markets, focusing primarily on "franchise partnerships." Jensen also expects "double-digit growth" in Russia, Latin America, and Asia.
Metro was launched in 1995 and targets commuters in big cities. Its revenue is generated solely through advertising. Metro extended its operation to the US approximately four years ago, but has struggled to turn a profit.
Source: Bloomberg News through I Want Media
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