The International Herald Tribune (IHT) announced today that starting from June 20 it will be printing its 4-page world business section inside India's Financial Chronicle (FC).

In a news release, IHT said that this would provide FC readers with "daily news and analysis on what is happening in companies and deals and in the financial markets around the world, alongside the latest business news in India."

Deccan Chronicle Holdings (DCH) has published FC in Hyderabad, Chennai and Bangalore since April 16. The IHT release date was chosen to be on the same date as the first FC release from Mumbai.

According to Stephen Dunbar-Johnson, IHT publisher, the development is "exciting" because India 's market has "tremendous potential". By teaming up with DCH, "a dynamic partner with a proven track record", the "appetite for high quality content" will be met.

DCH will be advertising the FC/IHT partnership in Mumbai, Chennai, New Delhi, Bangalore and Hyderabad through "billboard, television and print" while the IHT will be selling international ads.

Other examples of the West teaming up with the East include the daily paper Mint, a partnership between the Wall Street Journal and Hindustan Times. The Financial Times is also investing in India's business media market by planning for an Indian version of its daily.

Source: iht.com