In the saturated online news market, newspapers are constantly competing to draw readers to their sites. One of the most effective ways for papers to attract readers is to show up in the top of Google's search rankings. Google engineer Matt Cutts has some simple tips to help sites climb the rankings.

1. Spotlight your search term

Cutts says that putting keywords on your website is imperative. Otherwise, your site will be buried in the rankings

2. Tag

According to Cutts, search results most often show the title and description tags. Good tags will increase your site's visibility.

3. Link back

When reputable sites link back to your site, you gain credibility, and Google bumps you up in its rankings. In fact, all link backs help, not just those from the powerhouses.

4. Blog

A blog enables you to link back to your own site. It also adds a personal level to your site, allowing for interaction between you and your readers.

5. Optimize free tools

Google offers several free tools that can give you a better idea of how to maximize your site's exposure.
 

Source: USA Today