Washingtonpost.com introduced Wednesday a housing widget that enables users to search for apartments near Metro stations. The widget is the Post's latest effort to spread its content beyond its domain site.

Ken Barbieri, director of business development at Washingtonpost.Newsweek Interactive, says that such expansion is necessary. According to Barbieri, it is vital to "get your content to the place where people are consuming information."

The widget, the Post's 25th in 18 months, will utilize Google maps to provide users with customized visuals. It will be available on Washingtonpost.com, and distributed on Google's content network.

Washingtonpost.com's future projects, Barbieri suggests, will target the iPhone and Blackberry.

"Whether the consumer is on a social network or a mobile phone, we want to be there," said Barbieri.

Source: The ClickZ Network, through I Want Media