US: UGC magazines flourish, can it work for newspapers?

Posted by Liam Berkowitz on May 28, 2008 at 12:21 PM
Two magazines, published by 8020 Publishing and based on an experimental user-generated model, are drawing the attention of traditional newspaper editors.

Everywhere, a travel magazine, and JPG, a photo journal, rely on citizens to create their content, greatly reducing the price of production, while managing to maintain a standard of high quality.

The magazines receive thousands of submissions online, which are then voted on by readers for publication. A small editorial team makes the final decision.

"Even in this Twittering digital age in which tens of millions of self-publishers have created their own blogs, there is still enough of a thrill in being published in a bound print publication," reported the San Francisco Chronicle.

"After doing this for a bit, I'm still not seeing what professional travel writers do that our people aren't doing better," Everywhere Editor in Chief Todd Lappin says.

"Think about it. There's only one of them going to a place and there's potentially hundreds of our people already there."

Some editors have expressed reluctance to embrace a model dependent upon citizens - such a system would seem to cheapen the value of professional journalists. Sree Sreenivasan, in charge of new media program at Columbia's Graduate School of Journalism, recognizes the value of user-generated content, but also warns against community-based 'editorial' choices:

"'Create-your-own news sites' lose some of the serendipity of journalism. You're losing the stories that you might not see if there wasn't an editor looking out for them," Sreenivasan says.

The publishers of Everywhere and JPG are considering similar magazines for car fans and food connoisseurs.

It remains to be seen whether this user-generated model can be successfully and viably applied to news and newspapers. Initiatives at the Hartford Courant, or CNN's iReport platform, which now draws 10,000 user submissions per month, point in the right direction.

Source: San Francisco Chronicle through I Want Media

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