US: Examiner freesheets move to Sunday, mix up distribution
Posted by Jean Yves Chainon on May 12, 2008 at 9:25 AM
The Examiner freesheets in San Francisco, Washington and Baltimore, will add a Sunday edition in all of those cities, replacing the Saturday editions.
Up to now, The Examiner was published on weekdays and Saturdays. Distribution of the freesheets, which were home-delivered in high-end neighborhoods, will be discontinued on weekdays - except for Thursdays, when a "pre-weekend" edition will be sent out. The Sunday edition will be home-delivered.
As a result, the number of single weekday copies at stands and high-traffic points will be doubled.
"Obviously, we do research every year, and this is what the findings are. There's not as much demand [for home delivery] early week from advertisers or readers. It's high demand late week and it's a high demand on Sundays. We shifted our assets to a more valuable position," said Ryan McKibben, CEO of Clarity Media, which publishes the free papers.
"We're going to take a more aggressive approach [with single-copy distribution] and go where the people are that we want. The legacy [paid-subscription] papers are a fairly traditional and passive approach to single copy."
Source: bizjournals through I Want Media
Up to now, The Examiner was published on weekdays and Saturdays. Distribution of the freesheets, which were home-delivered in high-end neighborhoods, will be discontinued on weekdays - except for Thursdays, when a "pre-weekend" edition will be sent out. The Sunday edition will be home-delivered.
As a result, the number of single weekday copies at stands and high-traffic points will be doubled.
"Obviously, we do research every year, and this is what the findings are. There's not as much demand [for home delivery] early week from advertisers or readers. It's high demand late week and it's a high demand on Sundays. We shifted our assets to a more valuable position," said Ryan McKibben, CEO of Clarity Media, which publishes the free papers.
"We're going to take a more aggressive approach [with single-copy distribution] and go where the people are that we want. The legacy [paid-subscription] papers are a fairly traditional and passive approach to single copy."
Source: bizjournals through I Want Media
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