US: Baristanet and The Star Ledger launch print local guide, new and traditional media partner

Posted by Jean Yves Chainon on May 5, 2008 at 11:26 AM

Hyperlocal new media site Baristanet.com and traditional newspaper The Star Ledger are to launch a print publication, Explore Montclaire, the Ultimate Insider's Guide, which results from the association of both outlets.

Both the newspaper and website are sharing content and ad revenues. The Star Ledger is responsible for distribution.

Explore Montclair has 36 pages and will go out to 70,000 readers on May 15.

According to new media guru Jeff Jarvis, who initially suggested the idea of a partnership between both outlets, "The Ledger has the power of its infrastructure -- printing, distribution, ad sales -- and its reporters and archives as well as its brand and reputation. To compete would be silly and destructive. To cooperate, they can build something together they couldn't build as well apart."

"Last week, Baristanet founder Debbie Galant and Star Ledger editor in chief Jim Willse spoke about the partnership to a group of newspaper and web editors from all over the world," wrote Galant in a blog post.

That group of editors were participants to the World Editors Forum US study tour.

Source: Buzzmachine - The Exploding Newsroom through Journerdism