From our sister site the SFN Blog and journalism.co.uk: at the Google Zeitgeist conference last week, Telegraph Media Group editor-in-chief Will Lewis said that with the advent of multimedia reporting, he considers CNN and the BBC to be the Telegraph's main competition.

"What has happened in our industry is that the traditional distinction between text and video is fusing and the Holy Grail is to now develop a content site or stream of content that is text and videos," said Lewis.

"Without being too highfaluting about it we see our main competitors as being people like the BBC or CNN.

"Both of which are trying to use video and text to enable users to decide how they find out about a story."

Unlike some other newspaper publishers, Lewis also defended Google, Digg and the like because they "bring an enormous amount of business to our door."

These comments come in the wake of the Telegraph's recent surge in online traffic, as it surpassed guardian.co.uk last month.

Source: journalism.co.uk through SFN Blog