UK: New ABC data shows circulation drop in April
Posted by Kelley Vendeland on May 9, 2008 at 1:46 PM
Although three national newspapers posted sales increases in April, overall national newspaper circulation in the U.K. dipped in April, according to ABC data released today.
The London Evening Standard saw the biggest sales jump (5.62%), a figure that was likely boosted by the Standard's role in covering the London mayoral elections, according to Press Gazette. The Sun and The Daily Mail also posted gains.
The Sunday market was most affected, enduring a 3.91% average circulation drop with no papers posting gains. The quality market did not fare much better; both The Guardian and The Financial Times had month to month circulation losses, although the FT has actually increased circulation over a six month period as compared to its six month average last year.
Sources: Press Gazette, Brand Republic
The London Evening Standard saw the biggest sales jump (5.62%), a figure that was likely boosted by the Standard's role in covering the London mayoral elections, according to Press Gazette. The Sun and The Daily Mail also posted gains.
The Sunday market was most affected, enduring a 3.91% average circulation drop with no papers posting gains. The quality market did not fare much better; both The Guardian and The Financial Times had month to month circulation losses, although the FT has actually increased circulation over a six month period as compared to its six month average last year.
Sources: Press Gazette, Brand Republic
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