• September 25.2008

UK: Guardian integration: away from editorial funnel towards dual overhead

Posted by Liam Berkowitz on May 27, 2008 at 3:01 PM
Guardian News and Media is merging operations of its online and print outlets, The Guardian, Guardian.co.uk, and The Observer. The move replaces the traditional "funnel" structure of the newsroom - all stories going through one editor - with a new layout, dubbed "pods in a matrix" by Guardian Editor-in-chief Alan Rusbridger.

"The jargon is now, I'm told, we're a 'matrix' organisation. That means you will have to get used to the fact that you are working for two people [a section head and a head of news, sport and business]," Rusbridger says.

The new system will preserve some of the traditional positions in a newspaper, such as an overarching editor, but not all reporters will have to pass their stories through the funnel. Journalists working in "pods," or groups covering a common subject, will publish directly online.

"I've always thought that news editor on a newspaper is an impossible job - all your correspondents are trying to get the attention of this person. And in the end all their copy has to come through this tiny, narrow funnel.

"That's what I mean about releasing the creativity, so these people don't go home pissed off because they didn't get their story in the paper," Rusbridger says.

The Guardian's efforts offer a glance into the future newspaper's infrastructure, a system of micromanagement designed to facilitate media convergence, connect readers with the information they seek, and make the news as timely as possible.

"Everywhere you look in the world a similar thing is happening," Rusbridger says, "It's not seven-day publishing, it's going over to something much more ambitious."

Source: Press Gazette through IFRA Executive News Service

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