• September 25.2008

UK: Guardian integration: away from editorial funnel towards dual overhead

Posted by Liam Berkowitz on May 27, 2008 at 3:01 PM
Guardian News and Media is merging operations of its online and print outlets, The Guardian, Guardian.co.uk, and The Observer. The move replaces the traditional "funnel" structure of the newsroom - all stories going through one editor - with a new layout, dubbed "pods in a matrix" by Guardian Editor-in-chief Alan Rusbridger.

"The jargon is now, I'm told, we're a 'matrix' organisation. That means you will have to get used to the fact that you are working for two people [a section head and a head of news, sport and business]," Rusbridger says.

The new system will preserve some of the traditional positions in a newspaper, such as an overarching editor, but not all reporters will have to pass their stories through the funnel. Journalists working in "pods," or groups covering a common subject, will publish directly online.

"I've always thought that news editor on a newspaper is an impossible job - all your correspondents are trying to get the attention of this person. And in the end all their copy has to come through this tiny, narrow funnel.

"That's what I mean about releasing the creativity, so these people don't go home pissed off because they didn't get their story in the paper," Rusbridger says.

The Guardian's efforts offer a glance into the future newspaper's infrastructure, a system of micromanagement designed to facilitate media convergence, connect readers with the information they seek, and make the news as timely as possible.

"Everywhere you look in the world a similar thing is happening," Rusbridger says, "It's not seven-day publishing, it's going over to something much more ambitious."

Source: Press Gazette through IFRA Executive News Service

Posted in :

5 TrackBacks

Listed below are links to blogs that reference this entry: UK: Guardian integration: away from editorial funnel towards dual overhead.

TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/6814

» Clueless idiots at Mainichi from Gen Kanai weblog

This is the kind of boneheaded maneouver that really shows how backward and uninformed some Japanese companies are. If Maininchi... Read More

» Clueless idiots at Yomiuri from Gen Kanai weblog

This is the kind of boneheaded maneouver that really shows how backward and uninformed some Japanese companies are. If Maininchi... Read More

» Google新聞日本版獨欠讀賣 from Jan's Tech Blog

Google新聞在9月十分積極在亞洲各地推出分站。相信日本就是他們重要的一站,不過這站卻欠了日本新聞的大哥:讀賣新聞。... Read More

仕事の遅れを取り戻し、>CREATIVE BRIDGEも久々に たことで、久々 Read More

仕事の遅れを取り戻し、CREATIVE BRIDGEも久々に更新したところで、久 Read More

Leave a comment

Object not found!

Object not found!

The requested URL was not found on this server. If you entered the URL manually please check your spelling and try again.

If you think this is a server error, please contact the webmaster.

Error 404

www.editorsweblog.org
Tue Dec 2 19:48:41 2008
Apache/2.2.3 (Debian) PHP/5.2.6-0.dotdeb.1 with Suhosin-Patch
Object not found!

Object not found!

The requested URL was not found on this server. If you entered the URL manually please check your spelling and try again.

If you think this is a server error, please contact the webmaster.

Error 404

www.editorsweblog.org
Tue Dec 2 19:48:41 2008
Apache/2.2.3 (Debian) PHP/5.2.6-0.dotdeb.1 with Suhosin-Patch