UK: Daily Mail to launch website in India

Posted by Kelley Vendeland on May 21, 2008 at 12:16 PM

The Daily Mail is planning the launch of a website in India in order to "capitalize on the global potential of the Mail," said Lord Rothermere, chairman of the Daily Mail and General Trust board.

Taking into account Audit Bureau of Circulation figures suggesting that almost 80% of the Mail's unique users are non-U.K. residents, the paper naturally sees a "huge opportunity" in the "global sphere."

A move into India would build on existing partnerships with The Washington Post and India Today Group, which worked with The Mail to launched the print title Mail Today, reports Journalism.co.uk.

The Daily Mail, which recently debuted a revamped version of its U.K. website, is only the latest in a series of European and American media companies making inroads into the burgeoning media economies in the developing world.

Source: Journalism.co.uk through IFRA Executive News Service