UAE: Al Bayan relaunches with broader target
Posted by Jean Yves Chainon on May 16, 2008 at 9:06 AM
The Arab Media Group is relaunching its Al Bayan newspaper, the oldest Arabic daily newspaper in the UAE.
Changes include a new color layour, daily supplement, and two weekly supplements.
The 'Five Senses' daily supplement will carry local and global entertainment news. The weekly Friday supplement, 'Maraya', will carry news and editorial opinions on politics. The Sunday supplement, 'Masarat', will cover local and international cultural affairs.
"The relaunch comes in response to the evolution witnessed in all sectors of UAE society, as well as the unique combination of multiple cultures in the country. We recognized the need for a daily newspaper that is capable of understanding the needs of such a diverse audience," said Abdullatif Al Sayegh, CEO of AMG.
The goal of the relaunch is for Al Bayan to extent outside of the UAE and establish itself as an outlet for the region.
Source: AME Info through IFRA Executive News Service
Changes include a new color layour, daily supplement, and two weekly supplements.
The 'Five Senses' daily supplement will carry local and global entertainment news. The weekly Friday supplement, 'Maraya', will carry news and editorial opinions on politics. The Sunday supplement, 'Masarat', will cover local and international cultural affairs.
"The relaunch comes in response to the evolution witnessed in all sectors of UAE society, as well as the unique combination of multiple cultures in the country. We recognized the need for a daily newspaper that is capable of understanding the needs of such a diverse audience," said Abdullatif Al Sayegh, CEO of AMG.
The goal of the relaunch is for Al Bayan to extent outside of the UAE and establish itself as an outlet for the region.
Source: AME Info through IFRA Executive News Service
Posted in :
Related Entries
- UAE: newly launched The National to extend to seven days
- UK: Telegraph to integrate user-generated content across its website
- UK: Northcliffe relaunches first local website as part of sweeping redesign plan
- Financial Times launching Middle Eastern edition
- UAE: The National sells out for two days running
0 TrackBacks
Listed below are links to blogs that reference this entry: UAE: Al Bayan relaunches with broader target.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/6752
Leave a comment