International Herald Tribune drops logo from nameplate

Posted by Robb Montgomery on May 22, 2008 at 3:45 PM
This, just in from the alert-o-shpere.
New logo from IHT.com

The International Herald Tribune is dropping its ornate, 142-year-old logo for a more modern, simpler look. The detail-rich logo is being replaced by a phrase, "The Global Edition of the New York Times," highlighting that the paper is fully part of the New York Times Co. after a 2002 deal.

The "dingbat" first appeared in 1866 on the New York Tribune that later merged into the International Herald Tribune, wrote Richard Kluger in "The Paper: The Life and Death of the Herald Tribune." The logo has been altered over the years. The logo's panorama of symbolic images features pyramids and camels, an ox pulling a plow, a bridge, an hourglass, a soaring airplane and a bald eagle atop a clock showing the time of 6:12 -- for unknown reasons, Kluger wrote.
SOURCE: Businessweek.com
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