India: Sakaal Media launches daily into Pune's crowded newspaper market
Posted by Kelley Vendeland on May 7, 2008 at 1:14 PM
The Pune-based Sakaal Media Group has launched The Sakaal Times, an English-language 24-page daily with almost 80% outsourced content.
The Times, which launches in Pune a month after the debut of the morning compact daily The Pune Mirror, replaces the older English-language Sakaal-owned paper The Maharashtra Herald.
Starting with an initial print run of 1,000,000 copies, The Sakaal Times enters a saturated market that includes new entrants Daily News and Analysis and The Mirror as well as established papers such as The Times of India and The Indian Express.
Sakaal Media has made agreements with Dehli-based Asia-Pacific Communication Associates and other news agencies to provide the editorial content.
The Times was designed by newspaper designer Mario Garcia, who recently worked on the design of Thailand's first-ever free sheet.
Sources: Business Standard through IFRA Executive News Service, Exchange4Media.com
The Times, which launches in Pune a month after the debut of the morning compact daily The Pune Mirror, replaces the older English-language Sakaal-owned paper The Maharashtra Herald.
Starting with an initial print run of 1,000,000 copies, The Sakaal Times enters a saturated market that includes new entrants Daily News and Analysis and The Mirror as well as established papers such as The Times of India and The Indian Express.
Sakaal Media has made agreements with Dehli-based Asia-Pacific Communication Associates and other news agencies to provide the editorial content.
The Times was designed by newspaper designer Mario Garcia, who recently worked on the design of Thailand's first-ever free sheet.
Sources: Business Standard through IFRA Executive News Service, Exchange4Media.com
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