How should (sports) media cover the Olympic Games? Interview Gazzetta dello Sport

Posted by Jean Yves Chainon on May 7, 2008 at 9:32 AM
G-Valenti.jpgIn this short interview with Gianni Valenti, deputy editor of Gazzetta dello Sport, the world's largest 'sports' newspaper and leading daily in Italy, he explains how the paper has balanced its focus on sports with coverage of the protests against China and the Olympic Games in general.

Should sports sections concentrate on the actual events, and leave the rest to the politics desk? Can they really get away without putting sports into context?

As a newspaper focused on sports, Gazzetta dello Sport evidently has vested interest in the upcoming Olympic Games. How have you balanced coverage of sports and of the protests?

Gazzetta dello Sport isn't only a sports newspaper anymore. It's a sports newspaper that includes a general news section. The paper naturally is in favor of the Olympic Games, but it has dedicated entire news pages to the events that took place in Paris when the Olympic torch went through.

For the last six months, many pages have gone to coverage of social, political and environmental issues in China. In preparation for the future, a team of reporters will be dedicated to covering social issues. But the Gazzetta will not make a distinction between sports and social issues and reporters from both desks will collaborate.

Was the Gazzetta's coverage of the protests factual or did the newspaper take a stance?


The paper has special correspondents covering the International Olympic Committee and China. Its coverage remained factual on those aspects and the exactions in Tibet. Regarding the Olympic Torch, the Gazzetta took position, to an extent, arguing that the torch should pursue its route throughout the world. In practice, the Gazzetta did 'equidistant journalism' about the protests, recapping both the pros and cons.

After the events in Paris and London, there was lots of debate online. The Gazzetta created forums to host these discussions, but it didn't advocate a particular political stance for Italy - this was at the time of general elections in Italy.

However, now that the government is in place, and when a real debate will be engaged about whether Berlusconi should go to the Olympic Games or boycott them, then the newspaper will take a side - which is yet to be determined. But I predict that most political leaders will end up going.

How substantial will be Gazzetta Dello Sport's coverage of the Olympic Games?


We will have 23 journalists who will travel there. It will be the biggest coverage the paper has ever given to the Olympic Games, and it will involve collaboration between both print and online.

Source: Gianni Valenti, deputy editor Gazzetta dello Sport
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