You think your newspaper is at the cutting edge in terms of community involvement and bridging the gap with other types of media?

But have you launched a contest calling on readers' ideas for a televised series?

This is the initiative that has just been launched by regional La Provence in France, which is inviting its readers to contribute ideas for a show about Marseille.

Authors of the most original scripts will be invited to participate in a writing workshop in the newspapers' offices. They will then each sign a contract to authorize the shooting this summer of twelve mini-episodes lasting three to four minutes.

"What interested us was the link to the people of Marseille, who will write the show," said La Provence president Didier Pillet.

Source: LeMonde.fr through IFRA Executive News Service