Newspaper Le Figaro and mobile phone service Orange have partnered to offer a unique feature: it is the first live daily show about politics, entitled "The Talk," to be conceived exclusively for the Web and mobile phones.
The show will launch on Monday June 2 with French Prime Minister François Fillon. Every day, at 6pm, a political or financial celebrity will be interviewed by Figaro's star political reporter Anne Fulda or by Figaro.fr managing editor Laurent Guimier.
The show will be shot in the Figaro's own video studio (see the interview about their video studio) and will be broadcast live and for free on figaro.fr and on the news portal of Orange, both on the Web and on Orange mobile phones.
Truly innovative, this service will also be interactive, as Internet users can submit questions before the show and react to it live on the blog of "The Talk."
The show's business model is entirely based on its audience, thanks to banner ads sold on the sites of both the newspaper and mobile operator, for which both partners will share revenues.
The show's time, 6pm, was also geared to fill a 'news void' for the French audience, as they  are still at work or on their way home.
"There's on one side the best of content with Le Figaro, on the other the best of distribution with Orange. It's a win-win situation," said Orange President and Director, Didier Lombard.
Source: Figaro (here and here, links in French) through IFRA Executive News Service