China: Finance weekly launches with financial heavyweights in mind
Posted by Kelley Vendeland on May 2, 2008 at 11:39 AM
XFMedia, a leading media group in China, launched the Investor Journal this week, targeting the large and growing Chinese retail investor market.The Chinese language newspaper, modeled on weekly financial publications like Barrons, is aimed at the top end of China's 96 million active brokerage accounts, those with over one million RMB in liquid assets, reports Asia Media Journal.
The paper has a staff of 60, including 12 financial analysts, and is distributed nationally. Its editors intend to fill an identified gap in the financial reporting market.
"Currently, we believe there is no newspaper in China which delivers to investors truly trustworthy financial market information emphasizing in-depth analysis, reliable data combined with an international perspective," said Zhao Li, chief editor of Investor Journal.
Sources: Asia Media Journal through IFRA Executive News Service, Marketing-Interactive (picture)
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F05%2Fchina_finance_weekly_launches_with_finan.php&bodytext=<form contenteditable="false" mt:asset-id="434" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/investor%20journal.jpg"><img alt="investor journal.jpg" src="http://www.editorsweblog.org/investor%20journal-thumb-250x250.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="250" width="250" /></a></form><b>XFMedia</b>, a leading media group in China, launched <i>the Investor Journal</i> this week, targeting the large and growing Chinese retail investor market.<br /><br />The Chinese language newspaper, modeled on weekly financial publications like <i>Barrons</i>, is aimed at the top end of China's 96 million active brokerage accounts, those with over one million RMB in liquid assets, reports <b>Asia Media Journal</b>. <br /><br />The paper has a staff of 60, including 12 financial analysts, and is distributed nationally. Its editors intend to fill an identified gap in the financial reporting market. <br /> <br />"Currently, we believe there is no newspaper in China which delivers to investors truly trustworthy financial market information emphasizing in-depth analysis, reliable data combined with an international perspective," said <b>Zhao Li</b>, chief editor of <i>Investor Journal</i>.<br /><br />Sources: <a href="http://www.asiamediajournal.com/pressrelease.php?id=334">Asia Media Journal</a> through IFRA Executive News Service, <a href="http://www.marketing-interactive.com/news/6458">Marketing-Interactive</a> (picture) &title=China: Finance weekly launches with financial heavyweights in mind){kind=link}
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