US: McClatchy partners ImpreMedia to share Spanish-language content

Posted by Jean Yves Chainon on April 1, 2008 at 2:01 PM

In an attempt to offset losses in its US newspaper market, McClatchy Co. has partnered major Spanish-language publisher Impremedia to share content.

McClatchy's Spanish-language websites will feature information produced by seven of Impremedia's newspapers, including El Diario La Prensa and Hoy Nueva York in New York; El Mensajero in the San Francisco Bay area; La Opinion in Los Angeles; La Raza in Chicago; La Prensa in Orlando, Fla.; and Rumbo in Houston, San Antonio and the Rio Grande Valley in Texas.

McClatchy has three Spanish-language newspapers including El Nuevo Herald in Florida, Vida en el Valle in California's Central Valley and La Estrella in the Dallas-Fort Worth area.

In March, Impremedia announced it would launch a single and centralized online platform for its Spanish-language papers.

Source: Yahoo News through IFRA Executive News Service