UK: Ultra-local newspaper boosts awareness in under-represented areas
Posted by Carolyn Lo on April 4, 2008 at 2:43 PM
Local Edition, launched last year by former magazine journalist Clare White, is an ultra-local newspaper, filling in a void left by the mainstream press. There was very little information on the area of Stoke, according the White, so she started the paper, which comes out every two weeks, in hopes of addressing that.
"I got into this because I didn't want to work in the mainstream press but did want to work locally. You don't have as much freedom on bigger papers," she said.
White is her only staff member, working as reporter, sub-editor, business manager, and everything else. Freelancers, sports reporters, photographers, and about 20 volunteer contributors help her out, and advertisers help out with design in exchange for cheaper advertising space. The paper's success warrants a full-time reporter in the near future.
White said, "It's been really well received. It has boosted awareness of this area and I think it has encouraged people to get stories out to the media, just because we're taking an interest in the area."
Source: Holdthefrontpage.co.uk (photo) through IFRA Executive News Service
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F04%2Fuk_ultralocal_newspaper_boots_awareness.php&bodytext=<form contenteditable="false" mt:asset-id="272" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/local_edition.png"><img alt="local_edition.png" src="http://www.editorsweblog.org/local_edition-thumb-250x53.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="53" width="250" /></a></form><a href="http://localedition.blogspot.com/"><i>Local Edition</i></a>, launched last year by former magazine journalist <b>Clare White</b>, is an ultra-local newspaper, filling in a void left by the mainstream press. <br /><br />There was very little information on the area of Stoke, according the White, so she started the paper, which comes out every two weeks, in hopes of addressing that.<br /><br />"I got into this because I didn't want to work in the mainstream press but did want to work locally. You don't have as much freedom on bigger papers," she said.<br /><br />White is her only staff member, working as reporter, sub-editor, business manager, and everything else. Freelancers, sports reporters, photographers, and about 20 volunteer contributors help her out, and advertisers help out with design in exchange for cheaper advertising space. The paper's success warrants a full-time reporter in the near future.<br /><br />White said, "It's been really well received. It has boosted awareness of this area and I think it has encouraged people to get stories out to the media, just because we're taking an interest in the area."<br /><br />Source: <a href="http://www.holdthefrontpage.co.uk/news/080404stoke.shtml">Holdthefrontpage.co.uk</a> (photo) through IFRA Executive News Service<br /> &title=UK: Ultra-local newspaper boosts awareness in under-represented areas){kind=link}
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